Focusing on - How to drive Innovation!
The third CMO goes Tech event is to take place. A new network for the CMO of the future founded by Cecilia Hjertzell and Gül Heper. We believe that the modern CMO role will become broader and offer more exciting business responsibility as being the bridge between commercial and IT in addition to being a strong asset to the top management.
Feel free to invite like-minded to the network and the event. Make sure to register as member before the event at CMO goes TECH
27th of September 17:00 Swedma, Kungsgatan 62.
3rd floor, Stockholm
Please note that the seats are very limited for this event so make sure to sign up early!
Program – How to drive innovation!
From Blockchain to AI and IoT. Now it’s time to get some hands-on advice how to get started with innovation!
17.00 Welcome to the third CMO goes Tech -meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event with some updates regarding the network.
17.10 How to understand and leverage waves of change?
Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?
We have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.
18:00 Innovation story – how a hotel chain disrupted the industry by focusing on the user to drive innovation throughout the entire company. Gül Heper, Co-founder of CMO goes TECH, Brand and digital strategist will reveal the story of the successful HTL hotels.
18.15 Time for mingle and to get to know your network.
Thank you Swedma and Malin Anglert for hosting CMO goes TECH.
About Marie Andervin
Marie believes that knowledge about
digitalization's business opportunities in a fast-moving world must
increase to ensure competitiveness. Her vision of digital as a natural
part of corporate and individual life is a guiding principle in Marie's
work on digitalization. Marie has a background as an entrepreneur and
management consultant, and is a well-known educator in digital
transformation. She is the co-founder of DigJourney, which works in the
area of digital transformation to instill belief in the future and
encourage the development of individuals, organizations and society. She
also works on a number of executive and advisory boards.
